My Role During Each Project Phase:

Phase 1: Audit

• Review existing design documentation to expose gaps across the organization

• Evaluate how the organization expresses itself to different audiences across the ecosystem

• Identify areas of opportunity to provide more cohesive design practices that align with Delta’s brand and serve each user group (both Delta customers and employees)

Phase 2: Vision

• Apply learning to evolve today’s digital aesthetic, establishing a singular visual approach for digital platforms to align brand values.

• Create new interfaces for various Delta products (from the Fly Delta App, Delta Dotcom, and Employee tools) to showcase how the new design system vision could be visualized

• Collaborate with stakeholders to review the vision and identify further areas to apply consistent design practices

Phase 3: Detailed Design

• Update the details of various components and assess key atomic decisions with governance team stakeholders for feedback during several review cycles

• Create updated components using auto-layout functionality in Figma for 5 (9 total) of the atom-level components and 5 (7 total) of the molecule-level components.

• Create components that consistently align with the new color, typography, and spacing tokens in Figma.

• Prepare detailed design updates for UI Component design system libraries for review with stakeholders

• Manage a changelog of weekly feedback and apply updates in an iterative and timely fashion

• Collaborate with product management to track the progress of each design enhancement batch weekly for 3 months

Phase 4: Craft User Guidelines

• Establish guidelines to serve as an internal and partner tool for understanding the system

• Collaborate with a User Experience Designer to edit user guidelines so that they are concise and detailed for designers and developers

• Create the template for user guidelines to include an overview of the guidelines topics, dos & don'ts, and visualizations of each component in use

Phase 5: Usability Testing and Design System Iteration

• Create prototypes for various user testing sessions with different user groups to evaluate the customer and employee experience

• Strategically identify opportunity areas for component and interaction behavioral improvement. Holistically identify how changes made to one piece of the Delta ecosystem of components could affect other areas of the employee and customer experience

• Craft high-level yet detailed usability finding research presentations so stakeholders can understand user feedback. Therefore allowing our team to collaborate and strategize with Delta leadership on how to apply component-level improvements