USDA Interactive Journey Map
We developed a business process flow depicting the current and desired states to aid Farm Production and Conservation (FPAC) in designing a form workflow for producer conservation compliance. This interactive documentation bridges the gap between existing and desired processes, enabling informed strategic decisions for the future.
Client: United States Department of Agriculture (USDA)
Role: Lead Visual Designer
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Sketch, Invision, Illustrator
• Interaction Design
• Journey Mapping
• Information Architecture
Upon successful development of the interactive journey map and its subsequent presentation to the client, our design team received an outstanding business value score from the client leadership and key stakeholders. This score served as a significant indicator of our success in providing valuable consultation to the client, demonstrating the effectiveness of our human-centered design approach. The positive assessment reinforced our team's ability to deliver solutions that effectively meet user needs and add tangible business value for our clients. The interactive journey map effectively trained client stakeholders and raised awareness about the current user experience and areas for enhancement. Through easy sharing, the client engaged in substantial discussions with leadership to formulate strategies aimed at enhancing the customer experience.